
Summer kicked off with a celebratory bang when we added a 50th market area to our operations map and promoted Betty Burgess to Area Coach (AC) of the area. Betty will oversee three Taco Bells located in Casper, Laramie and Rawlins, WY.
Region Coach Octivia Erickson, who oversees the nine-location Wyoming market, says Taco Bells in the “cowboy state” are widely spread out, which means ACs like Betty often have to travel two hours one way to visit their locations.
But it doesn’t bother Betty, who makes it her goal to arrive with a solid, purposeful plan for every restaurant visit.
“I definitely get a lot of windshield time,” she remarks, sharing that she lives 20 minutes from one location and drives two-plus hours to the other two. “But I don’t let the drive time hinder how I show up in the stores.”
And show up she does! From a leadership perspective, Octivia shares this: “Betty is very much a teacher by nature. She does an outstanding job going in and shouldering the systems and processes with her team … a driver of empowerment, she builds her teams’ capabilities.”
Beyond that, as distance between locations can be isolating, Betty says she takes every opportunity to build community and connection for her teams. One example she shares is bringing team members from one location to another for additional support like she does for Laramie, a college town, during football season.
Climbing the Ladder
Betty has been with Border Foods since 2012. Like many, she joined Taco Bell as a teenager and was promoted to Shift Leader by age 18. She remembers doing some “crazy things” during high school like opening her restaurant before heading in to school and handling late-night closings before the weekend. At one point, she juggled two jobs – receptionist by day, Taco Bell by night.
“It wasn’t filling my cup the same way as Taco Bell,” Betty says of the office role. So she continued climbing our career ladder, being promoted to Assistant General Manager (AGM), bouncing between two Casper locations, and eventually becoming manager and then Market Training Manager (MTM). She spent two of those years traveling to support restaurants in other markets.
“I’ve had the opportunity to support over 20 locations across four states,” she shares.
At every step along the way, Betty confirms having people believe in her made the difference. “As much work as I was willing to put into it, he was always giving me as much feedback,” she says of her manager at the time.
Eventually, Betty was nudged to consider the AC program but she didn’t think her supervisors were serious! So, the idea was pushed aside. After some reflection, Betty says she decided to give AC training a shot with the notion that it was worth the effort, even if she didn’t pursue an AC position.
[pull quote] “Growth doesn’t stop. Seeing that Area 50 wasn’t there before, [Border Foods] grew so that I could continue growing.” – Betty Burgess, Area Coach
Just as she started her three-month training, the current AC (her supervisor) had to take a leave of absence. Betty says this unexpected turn of events gave her access to multiple ACs instead of just one.
“I was very lucky to have that opportunity to learn and grow through a variety of perspectives,” she says.
She credits Octivia for setting her up for success during that time and also continuing to model great leadership. Alyssa Lara, now an MTM, has also been a role model. “She really showed me how important it is to care for your people as a leader.”
Wondering About Wyoming?
According to Octivia, company leadership have their eyes on some additional sites throughout Wyoming. Betty confesses she’d love to have a fourth location under her, specifically in Casper. “I think both of the Casper stores are set to be $4 million-plus restaurants this year,” she shares.
With these strong female leaders at the helm, we’ll be ready however our growth plays out in the region.
“There is no challenge that Betty won’t accept and work through,” says Octivia. “What gives me full confidence that Betty will be a successful AC for [Area 50] is her willingness to thrive. She is relentless and her approach shows.”
Area 50’s future is in good hands!











