by Border Foods
What’s up at Border Foods? Last year, “up” was defined by Defy taking Taco Bell up a story!
We’re concluding another blissfully busy year of más operations in 10 states. Check out the year’s most exciting highlights:
Read more about this year’s happenings below and remember, updates are frequently posted on our social channels , , and !
Formerly Director of Operations, Border Foods’ own stepped confidently into the role of Chief Operating Officer (COO) to propel us into the future. It wasn’t easy saying farewell to our good friend and leader after nearly 30 years together (his retirement announcement was one of our top read blog posts for the year)!
Border, the “Bell” & Bikes
A handful of Border Foods Taco Bell restaurants played host to as they rode through the Twin Cities.
New to Nebraska
We opened our ! Border Foods now happily operates in 10 states.
The legacy of our late leader Carol Williams lives on in a new way with the . Border Foods won the system’s naming rights via a silent auction and let Carol’s middle name inspire “Annspire”!
Reward & Recognition
An annual highlight, our to Playa del Carmen did not disappoint. We were pleased to treat 80 of our finest (and their guests) to a tropical escape.
Border Foods hosted its first golf fundraiser, an event we plan to make annual. Our inaugural golf event brought in $120,000 for Border’s . In addition, we celebrated the divvying out of $125,000 in Taco Bell Foundation to 12 of our student employees.
New & Notable
As promised, there’s no slowdown in sight! We enjoyed many restaurant openings in 2023, most notably:
- (this was a long time waiting!)
- (back in business after fire damage!)
Thriving at 30+ Years
We kicked off a new series on that features folks like who have reached 30-plus years of service with Border Foods and/or Taco Bell. Psssst, !
Family Fun Events
It never gets old! We had plenty of fun in the sun this summer with our managers and their families, bouncing around from state to state. See it for yourself .
Nifty Nearly Fifty
Forty-seven of our Taco Bells were named in 2023, a best-in-class designation we’re proud of every day!
We like being social. Both our and accounts welcomed 131 new followers in 2023! And it looks like we got your attention with this Insta (344 comments, engagement of 531) and on Facebook, people news on and new brought the most crowd engagement.