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2023: Another One for the Books


What’s up at Border Foods? Last year, “up” was defined by Defy taking Taco Bell up a story! 

We’re concluding another blissfully busy year of más operations in 10 states. Check out the year’s most exciting highlights:



Read more about this year’s happenings below and remember, updates are frequently posted on our social channels Facebook, Instagram, LinkedIn and TikTok!



Formerly Director of Operations, Border Foods’ own Vince Bosscher stepped confidently into the role of Chief Operating Officer (COO) to propel us into the future. It wasn’t easy saying farewell to our good friend and leader Jeff Williams after nearly 30 years together (his retirement announcement was one of our top read blog posts for the year)!

Border, the “Bell” & Bikes

A handful of Border Foods Taco Bell restaurants played host to a hungry group of cyclists as they rode through the Twin Cities. 

New to Nebraska

We opened our first Taco Bell in Nebraska! Border Foods now happily operates in 10 states.

Living Legacy

The legacy of our late leader Carol Williams lives on in a new way with the new name of Taco Bell’s POS system. Border Foods won the system’s naming rights via a silent auction and let Carol’s middle name inspire “Annspire”!

Reward & Recognition

An annual highlight, our “Best of the Best” reward trip to Playa del Carmen did not disappoint. We were pleased to treat 80 of our finest (and their guests) to a tropical escape.

Savoring Scholarships

Border Foods hosted its first Swinging for Scholarships golf fundraiser, an event we plan to make annual. Our inaugural golf event brought in $120,000 for Border’s in-house scholarship programs. In addition, we celebrated the divvying out of $125,000 in Taco Bell Foundation Live Más Scholarships to 12 of our student employees.

New & Notable

As promised, there’s no slowdown in sight! We enjoyed many restaurant openings in 2023, most notably:

Thriving at 30+ Years

We kicked off a new series on our blog that features folks like Brian Davies who have reached 30-plus years of service with Border Foods and/or Taco Bell. Psssst, Juli Sargent hit 41 years!


Family Fun Events

It never gets old! We had plenty of fun in the sun this summer with our managers and their families, bouncing around from state to state. See it for yourself here.

Nifty Nearly Fifty

Forty-seven of our Taco Bells were named Signature Restaurants in 2023, a best-in-class designation we’re proud of every day!

Social Status

We like being social. Both our Instagram and Facebook accounts welcomed 131 new followers in 2023! And it looks like we got your attention with this Insta $100 giveaway (344 comments, engagement of 531) and on Facebook, people news on Tamara and new COO Vince brought the most crowd engagement.