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Border Foods welcomes new COO, Vince Bosscher


NEW HOPE, Minn. (May 17, 2023)Border Foods welcomed its new Chief Operating Officer (COO) Vince Bosscher today, who has formally stepped into the new role after serving as the family-owned franchisee’s director of operations over the last four years. The change was prompted by previous COO Jeff Williams’ decision to transition out of his former role toward retirement. To allow for a smooth transition, Williams will stay on in an advisory capacity with the business through the end of the year.

“At Border Foods, we believe that good food and service starts and ends with good people. Jeff and Vince are living proof of this belief,” said Border Foods President Aaron Engler. “I am honored that Jeff chose to devote the better part of his career to Border Foods, sharing his time and wisdom to make our family-owned business even greater; he leaves behind a huge legacy. I am excited for Vince to carry on Jeff’s work, embracing talent and new tools to encourage continued success in all that Border accomplishes.”

“For 27 years, Jeff has been an invaluable asset to the Border Foods family, leading with smarts, heart and humility,” said Border Foods Vice President of Human Resources Sharla Hennek. “We look forward to Vince’s collaborative leadership as the incoming COO, driven by his commitment to all the people who make Border such a wonderful place to work.”

Williams began his Border Foods career in 1996 as a district manager, later moving into the company’s corporate roles as senior vice president before eventually becoming Border’s COO in 2018. Throughout his time at Border Foods, Williams has focused on strengthening the franchisee’s staffing levels at its original 62 restaurants across the upper Midwest; cultivated a welcoming family culture through the creation of annual appreciation events and prizes like Family Fun Days and complimentary Best of the Best trips; and prioritized employee success and well-being through robust employees benefits and educational scholarships.

“It has been a dream come true to spend the better part of three decades helping to build and run such a special business,” said Williams. “While family is at the core of Border Foods’ culture, it is truly excellence, teamwork and community that drives everyone. The sky is the limit for this business; I am excited to see everything new that Border accomplishes under Vince’s leadership.”

Bosscher has over 25 years’ worth of experience with the brand and originally began working with Border Foods as a Taco Bell Corporate operations consultant, before he was eventually hired as an associate region coach at Border Foods in November 2017. In 2018, Vince was promoted to region coach and in 2019, advanced to his current role as director of operations, where he has spent the last four years building a robust team in the eastern region of Border Foods’ operations.

“Border’s team of innovative, talented and caring people is what makes its future so bright,” said Bosscher. “I’m excited to get to work on building upon its history of exceptional service and delicious food, and most importantly, continue to cultivate its irreplicable family culture.”


Border Foods is a family-owned franchisee of Taco Bell, the nation’s leading Mexican-inspired quick service restaurant. With more than 200 locations (and growing) across the Upper Midwest, it is one of the largest Taco Bell franchises in the country. Headquartered in New Hope, Minnesota, the company has a people-first culture where leaders work to develop team members for long-term careers with the brand and beyond. Learn more at BorderFoods.com.