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A TACO BELL FRANCHISEE







The below is attributed to Taco Bell Corp. and was first shared internally on MyTacoBell:
In 2022, a unique fundraising event was held at the FRANMAC Conference, where the naming of our new POS computer system was auctioned off. Border Foods was the auction winner and set in motion the collaboration with their leadership team in the process of selecting a name. The main motivator for choosing a name was to honor Carol Williams, a long-time operator with Border Foods, who passed away in 2018. Carol was a fierce leader and was an immense contributor to Border Foods’ success. Border Foods wants her to be honored for the amazing changes she brought not only to her franchise but also to those around her, “Border Foods has a great opportunity to honor Carol and ensure her legacy lives on – a lasting reminder of who she was and all that she did for our team.”
The initial communication within the organization helped the teams brainstorm ideas and allowed many to share memories of Carol and her legacy. There were so many creative names that were constructed and each one of them represented Carol’s warm personality. She was a people-first person, optimistic, reliable, a mentor, and fearless. The experience of the process selection was unique and a first for those involved, it will surely be remembered by the committee.
Through the passionate hard work contributed to selecting the perfect name to represent Carol’s legacy, it is with great pleasure that we announce Annspire as the new name of our POS computer system. Carol’s middle name is Ann and spire represents inspiration because she was an inspiration to everyone she touched. A special thanks to Kerry Endert for the dedication and guidance provided in this process selection experience. Carol’s legacy will continue at Taco Bell and in the lives of all that knew her.
Annspire POS will replace NextGen POS. It will also be used in POS training material, internal franchise-facing communication, RSCS catalog, and Service Desk support references. The name will also be mentioned in service announcements and upgrade notifications, etc.
Carol was truly an inspiration for those around her and her legacy will always be remembered, “The name for the new POS System will give everyone at Taco Bell a glimpse of Carol and the culture she created.”


After reviewing performance metrics for 2022, we recently surprised a whole crowd of unsuspecting managers, coaches and support staff at Border Foods’ recognition rallies with news that they’ve landed spots at our annual “Best of the Best” getaway!
Winners get an all-expenses paid trip to Mexico for themselves and a guest of choice. This year, we’re taking top performers to Secrets Moxché in Playa del Carmen in March!
Hey, check this place out:
Congratulations to our 2023 “Best of the Best” winners:
GENERAL MANAGERS
Alicia Clement, Albertville
Alyse Eckert, Hudson
Alyssa Harrison, Wyoming Blvd
Andrea Ramirez, Fridley
Barb Bunney, North Street
Brandon Rosillo, Fairmont
Brittany Caldwell, Monmouth
Calista Korbel, Buffalo
Carsten Meyer, Lakeville North
Casey Bertrand, Rawlins
Cesar Figueroa, Nathan Lane
Chad Zinda, Little Falls
Daniel Mulhair, Spearfish
Debora Sanchez, Hillcrest
Denise Vogt, Edinburgh
Donald Mendoza, Brooklyn Center
(Heart of Border Foods)
Edgar Muneton, Eden Prairie
Edna de Leon, Edina
Erika Vanotterloo, S Washington
Gerardo Dominguez, Lake Street
Heather Schwartz, Willmar
Heidi Stottler, Monticello
Isaac Aguilar, Maple Grove Pkwy
Ismael Guzman, Bloomington
Jackie Lamoureux, Marinette
(Circle of Excellence)
Jake Woltjer, Zeeland
Jason Mcneil, Northland
Jennifer Peloquin, Ulysses
Jose Jimenez, Woodbury
(GM of the Year!)
Josh Cushman, Marshall
Kent Farris, St Cloud
(Circle of Excellence)
Kevin Stimeling, Henderson Street
Kristy Shoemaker, Paw Paw
Laura Swenson, Perryville
Lindsay Wuhrman, Marinette
Mary St Clair, Maple Grove
Nicole Terry, Golden Valley
Nicole Zinther, Menominee
Nid Lee, Vadnais Heights
Noah Westrahall, Ionia
Paula Volenski, Allegan
Purnell Morales-Barnes, Cottage Grove
Ryan Spindler, Alexandria
Sandy Avila, Richfield
Shawn Mcaleese, Hastings, MN
Shelly Aguilar, Hopkins
Stacey Hale, Deforest
Timothy “TJ” Wegler, Osseo
Vera Calle Sanchez, Stinson
Will White, Lowell
REGION COACHES
Craig Curit, Region 5
Grant Schofield, Region 3
Jarret Persons, Region 10
Kasey Baeza, Region 4
Ken Lund, Region 8 (RC of the Year!)
Louann Hansen, Region 6
Pam Hare, Region 1
Steve Daggett, Region 2
AREA COACHES
Alfredo Briones, Area 10
Amanda Hobbs, Area 9
Brian Ennen, Area 3
Connie Horan, Area 40
Dawn Vanmaanen, Area 27
Deb Fraser, Area 32
Felix Garcia, Area 15
Frank Tuka, Area 23
Heather Aos, Area 31
(Circle of Excellence)
Jenn Coleman, Area 5
Juli Froehlig, Area 45
Melvin Mora, Area 11
Miguel Avila, Area 18 (AC of the Year!)
Nathan Besler, Area 33
Nic Gerry, Area 13
Octivia Erickson, Area 2
Tina Brown, Area 39
Zack Shumaker, Area 14
(Heart of Border Foods)
SUPPORT STAFF
Brittney Lundeen, Accounts Payable Specialist
Ed Heskett, Loss Prevention Manager
(Heart of Border Foods)
Joel Wohlers, Staff Accountant
Maricela Alatorre, Benefits Specialist

There are a lot of emotions wrapped up in the forthcoming retirement of company great Jeff Williams, Chief Operations Officer (COO), who has devoted the better part of his career to Border Foods.
Jeff joined the company in 1996 soon after his wife, the late Carol Williams, accepted a position. Actually, she’s the one that set up his interview with co-Founder Lee Engler (Jeff and Carol were already married).
And when Carol passed away in 2018, Jeff took on the very unique role of assuming the leadership position of his beloved spouse, carrying on her legacy and simultaneously building upon his own. So in a way, Jeff’s retirement marks the close of an important era in Border Foods’ history.
The Early Years
Jeff takes us back to the ’90s when he first joined Border Foods as a District Manager (the equivalent of today’s Area Coach).
“We went through such a metamorphosis over time,” he says of that period. The company that Jeff and Lee Engler bought from Taco Bell, he says, wasn’t properly staffed — he estimates at least half of the 62 restaurants didn’t have managers. Many closed. Because of this, the early days were just about survival and getting the right people in place.
And yet even from the start, he says, the importance of family culture was apparent. It’s shared in that first interview and permeates throughout orientation. Here, this isn’t forced culture; it’s part of the very fabric of Border Foods.
In fact, it’s this embedded family culture that Jeff has watched evolve impressively during his tenure. Border Foods now hosts annual Family Fun Days appreciation events, rewards its top 20 percent with the annual Best of the Best trip, and remains committed to providing educational scholarships and more robust employee benefits offerings than its competitors.
“We value our people,”
Jeff says matter-of-factly.
Jeff was mostly in the field throughout the early years. Once he moved up to a corporate position, of which there were only a handful at the time, he met Jeff and Lee for breakfast on a weekly basis. It’s one of his favorite memories.
“I loved working with Jeff and Lee so closely,” he says, sharing that the Englers’ generosity and level of involvement as entrepreneurs is not commonplace in the field.
Jeff was holding the title of Senior Vice President when he agreed to take over Carol’s position in 2018 and eventually, moved into the COO position.
Quiet Accomplishments
Now, Jeff doesn’t seem to be one who can tout his own accomplishments. He quickly deflects; this humility brings us back to a focus on team and company excellence. He’s extremely proud of Border Foods’ impact on peoples’ lives.
“I think a few years back, I coined the phrase ‘making lives better,’” he says. “To quantify our vision, purpose … this is how we have the opportunity to change peoples’ lives.”
He shares an example of an employee who had a whiteboard in her office where she displayed handwritten goals. One was to “get promoted to buy a bigger house” for her family. Jeff feels good about working where dreams like these are entirely possible!
“I believe people need to believe in something bigger than them,” he says. “… part of who we are is that we want to be the best.”
“Our family culture is the foundation, but what drives us is excellence.”
– Jeff Williams, retiring COO
That excellence really paid off in 2018 when the Engler brothers received the highest honor in the Taco Bell world, the Glen Bell Award (named after the brand’s founder). Moved by company accomplishments more than his own, Jeff says that that was a great day for him, and a very emotional one.
Defining His Legacy
“Running an organization like this has kind of been a dream come true,” he shares. “… I hope the legacy is that the company is even more successful moving forward.”
Jeff hopes to see Border Foods continue to offer exceptional job opportunities and mindfully do the right things. Of him and his colleagues, he says “we are all so incredibly lucky to have stumbled into this environment.”
So what’s next? Jeff admits he’s feeling a little nervous about this next chapter.
“You do something for so long,” he says. “Now you have to become something else.” As COO of a family-focused company, it will come as no shock that Jeff plans to spend more time with grandkids. He also plans to get back into volunteering. Meanwhile, we’ve got BIG shoes to fill! But Jeff’s legacy will be irreplaceable.




















At Border Foods, we take time to celebrate achievements annually with a rally. We strive to honor hard work, recognizing team members who step up to be leaders in our company and restaurants with outstanding performance. This year was particularly unique with Border Foods reaching a company milestone: 25 years in business! Our annual rally took place at the Radisson Blu in Bloomington, MN, and brought together more than 400 Border Foods team members, many of whom were flown in from other locations. We are so happy we could make this important celebration happen, despite the craziness of the past year.
Here at Border Foods, we like to honor employees who go above and beyond what is expected of them. These team members are the leaders and role models who make Border such a great place to work. They understand people development, have a solid history of internal promotions and show they can master metrics. A few of our 2022 award winners include:
Alfredo Briones
LouAnn Hansen
Donald Mendoza
Dominic Pagan
Felix Garcia
Austyn Benbo
Billy Sundahl
Purnell Moralez Barnes
Stacey Hale
Mary St. Clair
Jinny Fankhauser
Leanne Sinkler
Ethan Scribner
Daniel Mulhair
Vera Sanchez
Brittany Siebenaler
Karen Olson
Melvin Mora
Deb Wilber
Justin Perry
Kent Farris
Vera Sanchez
Jennifer Copeland
| Aiden Hughes Alicia Ortiz Alvin Stafford Amaya Houle Amy Witham Antonio Ruiz Astoria Jones Ava LeFevre Barb Espinoza Bradley Hahl Branden Larson Brandy Dahl Breanna Ridley Brennen Beaulieu Cameron Fields Carmen Townsend Cash Harder | Charles Walker Christine Hill Coleman Christopher Courtney Cayo Darius Boyd Dawn Roberts Derek Pfeiffer Eden Rose Marlow Eric Vanlangedon Erica Core Erica Williams Falicha Jackson Frank Miller Freddie Aguilar Garrett Kopka Gina Keeler | Gwen Morris Hailea Larue Haleigh Brooks Heather Godlevsky Isaac Benck Jamie Fogel Jeff Larson Jessi Adams Jessica Delaforet John Skelbred Jordan Brown Kelley Betancour Lamont Mason Marisela Gutierrez Michelle Jurgesek Nakia Burnett Niles Hite | Pamela Agbosu Penny Hansen Peter Weeks Ren Benson Renu Pandey Riley Matz Robert Robb Sabrina Hoysler Sara Moore Shawn Mekkes Shonte Carson Sydney Ames Tami Schrotenboer Torre Crouch Tracie Finholm Zach Barker Zachary Thomsen |
This once in a lifetime award is the pinnacle of all Border Foods’ awards. The following individuals were this year’s recipients. Learn more about each of these special people here.