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RGM Matar is Fluent in Family


Matar Ndiaye is the Restaurant General Manager (RGM) of Border Foods Roseville, MN Taco Bell, but his story begins much farther away in Senegal, West Africa, where he is from. His international upbringing allowed him the opportunity to learn four languages and instilled a mindset to approach new opportunities with excitement. 

Matar may have moved thousands of miles away from where he grew up, but he has found family in Border Foods. “I feel the love,” he shares.

Matar came to Border Foods with a lot of experience in the quick service restaurant (QSR) industry. After taking a brief hiatus from working with the company, Matar found his way back because at Border Foods, “they treat you with respect” something Matar said was lacking at his other employers.

“I want to work for this company forever.” – Matar Ndiaye, RGM


The Roseville Taco Bell opened in October 2023. Matar says hiring and training for a location that was still being built, was a challenge. But his team believed in the project and their patience paid off. “I cannot tell you how thankful and grateful [I am] to my team,” Matar shares.

If you want to understand the real Border Foods, Matar urges people to take a look at our core values. “Think about each word of those core values,” he shares. You can see how Border Foods is a great company.”

“We will unlock the full potential of our employee … by creating a safe, welcoming environment where everyone can strive.” – Matar Ndiaye, RGM

Citing Border Foods’ many benefits, like tuition reimbursement and bonus opportunities, Matar emphasizes, “It’s more than tacos and burritos. They’re taking care of their employees.” 

If youre looking for a career at Border Foods, Matar is ready to provide a warm welcome.

“Whatever you are looking for, we are here to support you,” he assures. RGMs like Matar are what the heart of Border Foods is made of.