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Area Coach Nicole Leads by Example


Nicole Terry began her career with Taco Bell as a crew member in 1996 at the age of 19. After a brief hiatus, she returned in 2019, shortly after welcoming a baby. Nicole did a lot of growing up during those years away, and it’s safe to say Border Foods did, too! Border owned just 81 stores when Nicole stepped away and now we’re up to 240 locations!

One thing that hasn’t changed about Border Foods? “It’s still very familyoriented,” Nicole shares.

Not a surprise, given that “family” is one of our core values! Nicole says the main reason she returned to the company was because of the culturesomething Border Foods has worked hard to build over time.


Hands-on Approach for This Coach

As an Area Coach (AC) for Area 4, Nicole is responsible for six stores throughout Minnesota, including Border Foods history-making Defy Taco Bell in Brooklyn Park.

Nicole is excited to have the opportunity to continue to develop her team in 2024. As a leader, she prides herself on walking her team through new processes and describes herself as “hands on.”

“I would rather teach you how to get there than just tell you to get there.” – Nicole Terry, Area Coach

Before becoming an AC, Nicole was a training manager for many years with Border Foods, and that training instinct still kicks in for her. Knowing the proper way to manage a restaurant is the key to building a healthier business and Nicole says confidently, “I’m gonna show you how to get there.”