The age of Coronavirus continues to change consumer behavior. And Taco Bell is adapting. Enter: The “Go Mobile” concept — a new kind of Taco Bell restaurant where an additional drive thru lane will be dedicated to mobile orders and delivery.
“For the first time, our guests will have the ability to choose the pickup experience that best fits their needs, all while never leaving the comfort of their cars,” Taco Bell Corp. COO Mike Grams said in a statement.
As a leading franchisee, Border Foods will be one of the first organizations to test the restaurant. A new site in Maple Grove, MN will include less than 18 seats in the dining room and two drive thru lanes, including a dedicated lane to bypass customers who choose to order the traditional way. Take a look at the Maple Grove elevations below:
Along with an additional drive thru lane, customers can expect:
- Minimization: Taco Bell Go Mobile locations house several new digital advancements, and most of the concepts will all be within 1,325 square feet. Our new Maple Grove location will still be 2701 square feet, but with limited seating.
- Synchronized Digital Experience: Powered by smart kitchen technology that’s integrated with the Taco Bell app.
- Curbside Pick-Up: Taco Bell Go Mobile customers also have the option to receive their order via contactless curbside pick-up, another convenient alternative that modern consumers are looking for.
- Bellhops: To streamline guests’ experiences even further, Taco Bell Go Mobile will also include tablet ordering in drive-thrus and curbside pickup, both of which will be operated by a concierge service of team members, known as “bellhops.”