More history in the making! As we celebrate Border Foods’ 30-year anniversary, we transformed our company rally into a full week of high energy festivities and recognition – a first!
Rally Week 2026 comprised daily sessions with messages from leadership, business and operations updates, and the doling out of countless awards.
Highlights included several fun reveals:
- The debut of our founders’ story video, a firsthand account featuring on-camera interviews with Co-founders and brothers Jeff and Lee Engler;
- Our Heart of Border Foods, Circle of Excellence, Of the Year and Core Value award winners; and
- The 2026 Best of the Best (BOTB) list of lucky people who’ll travel to Mexico with us in April!
The rewarding part is the amount of lives that we’ve touched.
-Jeff Engler, Co-founder
In addition, perhaps the most memorable session was an intimate conversation with two generations of family business leaders – Jeff, Lee and Jeff’s son Aaron Engler (current CEO and President) – moderated by Chief Ops Officer Vince Bosscher. Here, we witnessed their passion for the business and its people, and on-camera dynamics. Key topics included:
- The origin of Border Foods’ name (credit given to Lee’s wife Patti whose “south of the border” idea became the launching pad);
- Aaron’s insights about growing up in the business with hands-on experience from the many roles he’s had since age 15;
- Reflection on the late Carol Williams’ lasting impact on company culture; and
- Lee and Jeff’s continued awe of this success story, and how they’ve impacted the livelihood of thousands of people.
All in all, it was another fantastic show of how our company leadership rallies behind our incredible people!
2026 is going to be a great year because we keep making things better.
-Aaron Engler, CEO & President
