There’s a new trophy in QSR town, and it’s admission into Taco Bell Corporate’s just-launched Founders’ Club! To become a member of this exclusive group, Taco Bell restaurants must achieve 62 consecutive days of positive, year-over-year transaction growth.
At first glance, 62 consecutive days might seem like a bit of a random number. However, it’s actually a reference to 1962, the year that Taco Bell was founded. “These restaurants are making history, just like the brand did — so “62” is an homage to that,” Kasey Baeza, Border’s Director of Operations, says.
We’re excited to share that since it was first rolled out just a few months ago, 27 of Border Foods’ Taco Bells have officially achieved Founders’ Club status!
[This achievement] shows that the team is engaged and invested in taking care of each other so they can then take care of customers.
Kasey Baeza, Border Foods Director of Operations
ROOKIE-FRIENDLY RECOGNITION
The parameters of the Founders’ Club make it a really accessible goal for newer restaurants, Kasey says. For example, if a restaurant experienced significant change last year — like new ownership or a big construction project — then positive growth this year would be pretty feasible. In fact, many of the 27 Border restaurants that recently joined the club are either recent Border acquisitions or new builds.
EYES ON THE PRIZE
One of the main operation pillars presented at Border’s rally this year was transaction growth — so the fact that 27 of our restaurants have achieved exactly that is amazing! Rather than focusing on gaining new customers, Kasey shares that the Operations team challenged our restaurants to boost our incremental transactions instead.
“You can’t build a business on new customers. You have to build a business on loyal customers who come back to you,” Kasey says, adding that the team focused on transaction speed specifically to earn trust and, hopefully, gain new repeat customers!
MORE THAN BRAGGING RIGHTS
So, what’s the benefit of being in the Founders’ Club (besides bragging rights!)? As the team hits specific benchmarks on their way to the ultimate 62, they’re invited to enter a Bell Box raffle. Bell Boxes are packages from Taco Bell Corporate filled with unique Taco Bell swag. Some of our team members have already won Bell Boxes for their achievements!
We want to congratulate all 27 restaurants on this incredible honor. We can’t wait to see what they do next!
