If you’ve ever wondered what it feels like to open a brand new Taco Bell restaurant, “Excited, nervous, a little tired,” is how Restaurant General Manager (RGM) Trey Moody summed up his feelings about the grand opening of Border Foods’ much anticipated Taco Bell in Williston, ND.
Supported by Border, Trey moved his wife and 4-year-old daughter from Bismarck, ND to Williston to pursue this career opportunity. It’s safe to say they’ve been welcomed with open arms. “Williston’s been waiting for a Taco Bell for 20-plus years,” Trey shares.
“If you have Taco Bell gear on, you’re a celebrity in Williston.” – Deb Fraser, Region Coach
Planning for Success
The Williston Taco Bell is currently surrounded by a fair amount of development, but Region Coach (RC) Deb Fraser wasn’t going to let a little roadwork get in the way of our Day One sales goals. She worked with the city to redirect traffic, ensure visible sign placement and open roads just for the occasion!
The result? We’re thrilled to share that Williston broke our opening day sales goal! The previous record was set by our Taco Bell Defy opening in June 2022!
In addition to directing traffic, we also brought in teams from North Dakota, Michigan and western Minnesota to help support sales on opening day. “Best of the best tacos serving this great town,” Deb says.
“Williston has been so supportive of our new Taco Bell.” – Deb Fraser, Region Coach
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Warm Welcome
Not only has the city of Williston been waiting years for a Taco Bell, we’ve been waiting years to open one! This combined excitement made for a thrilling grand opening for everyone involved. “This town has been buzzing,” Deb says. “It’s been super fun.”
“This has been a long time coming for our community.” – Brockelle Otte, President & CEO of Williston Area Chamber of Commerce.
And boy did this town turn out for tacos! Guests were lined up as early as 8 a.m. with some proudly showing off Taco Bell–themed tattoos!
Also in attendance was the President & CEO of the Williston Area Chamber of Commerce, Brockelle Otte. “There is a lot of excitement and hype for Taco Bell today,” she shares.
Opening a new Taco Bell restaurant is about more than just bringing tacos to town. “It’s a great sign of economic growth,” says Brockelle. “It’s really signifying that Williston is on the ‘up and up’ and I’m excited to see it.”
Thanks for the kind reception, Williston!
