We are so excited to officially congratulate Aaron Engler on his promotion to Chief Executive Officer of Border Foods and Marvin Development. This is a new addition to his current role as President.
Aaron’s Taco Bell roots run deep. His dad, Jeff, and Uncle, Lee, co-founded Border Foods in the early ’90s. By the time Aaron was 15, he was working in the restaurants, learning the ins and outs of the business. In 2003, Aaron moved to Border Foods head quarters in New Hope, MN and worked in IT and Finance Departments while earning his degree from the University of Minnesota. Years later, Aaron moved to Border’s sister company, Delaget, and held roles in both product development and marketing. By 2016, the drive to be part of the family business pulled him back to Border Foods.
Since becoming President in 2019, and with guidance and support from the Board of Directors and the Border Foods team, Aaron has successfully led two acquisitions, built 38 restaurants and held focus on the things that matter most in our business: our teams and our people. In the last 5 years, Aaron’s implementation of our new core values and subsequent Culture Committee has helped turn the page on an important new chapter in the business — one with new leaders, and fresh perspective.
“Aaron spent several years building and shaping his leadership team,” says Lee, Border Foods Chairman of the Board. “He selected and vetted each member, ensuring they worked together seamlessly, which enabled the growth momentum we have enjoyed over the last decade to continue.”
The change in CEO title from Lee to Aaron completes the Engler family’s vision for succession, from founders to the second-generation.
“Aaron has demonstrated excellent leadership as well as team building, and decision-making skills,” says Jeff, Border Foods Co-Founder. “His leadership as President and now as President and CEO, provides a superb path forward for the business.”
We look forward to a bright future full of growth and opportunity. Congratulations, Aaron!
